Welcome to the YouGov Sport Media API Documentation

The YouGov Sport Media API enables programmatic access your data.

With the YouGov Sport Media API you can :

Fetch TV Broadcast Data
Fetch Digital Streaming data
Fetch Social Media Data
Fetch Online Press data
Fetch Print Press Data
Fetch TV News data

Using the API

You can use the REST API to interact with the data your subscription gives you access to.

To do so, you will received API keys from You Gov

Once you have a Keys, you need to use it inside the Authorization HTTP header.

Attention! Please be reminded that the use and redistribution of YouGov Content in ways that would create a competing product or otherwise harm our commercial interests is prohibited. This is outlined within our Master Service Agreement. YouGov are prohibited from sharing programme level audience data with clients and as such where data pulls are requested at a highly granular level, please anticipate that audiences are rounded to the nearest 1,000 viewers to protect data anonymity.